Can I advertise on HebCal

We accept some advertisements through Google AdSense. We have configured Google AdSense to block certain categories of advertisements that we feel do not belong on Hebcal.com (“Video Games”, “Alcohol”, “Gambling & Betting”,“Dating”, “Cosmetic Procedures & Body Modification”, among others). We also block advertisements from Christian and Messianic Judaism organizations.

To show your ads specifically on Hebcal.com, you should use a feature in Google Ads called Placement Targeting. Since Hebcal participates in AdSense, it is part of the Google Display Network (GDN), meaning you can "hand-pick" it as a destination for your ads.

Here is the step-by-step process to set this up:

1. Create a Display Campaign

Placement targeting is primarily available for Display Network campaigns.

• Log in to your Google Ads account.
• Click the + button and select New Campaign.
• Choose a goal (like "Website traffic" or "Brand awareness") or select "Create a campaign without a goal's guidance."
• Select Display as your campaign type.

2. Navigate to Content Targeting

Once you are setting up your Ad Group (or editing an existing one):

• Scroll down to the Content section.
• Look for the dropdown or menu labeled Placements.
• Click Add placements.

3. Target hebcal.com

• Select the Enter tab (rather than "Search").
• Type or paste hebcal.com into the box.
• Click Add 1 placement.
• Note: You can also target specific sub-pages if you only want your ads to appear on the "Shabbat Times" or "Yahrzeit" pages by entering the specific URL (e.g., hebcal.com/shabbat).

4. Adjust Targeting Settings ("Targeting" vs. "Observation")

This is a critical step to ensure your ads only show on Hebcal:

• Ensure your setting is set to Targeting.
• If you select "Observation," Google will show ads on Hebcal but also to your specified audience across the entire web. By selecting Targeting, you are restricting the campaign so it only serves ads when a user is on the specific sites you listed.

Important Considerations

• Inventory Competition: Even if you target a site, your ad isn't guaranteed to show every time. You are still competing in an auction against other advertisers. If Hebcal is popular, you may need to increase your CPM (Cost Per Mille) or CPC (Cost Per Click) bid to win the slot.
• Ad Sizes: Hebcal typically uses standard banner sizes. To maximize your chances of appearing, upload your creative in multiple formats, such as:
  • Medium Rectangle: 300 x 250
  • Leaderboard: 728 x 90
  • Wide Skyscraper: 160 x 600
• Traffic Volume: If the specific page you target has low traffic, your ads may not serve many impressions. It is often helpful to target the entire domain (hebcal.com) rather than just one specific URL.